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Manager, Battery Communications (Relocate to Virginia Beach)

Virginia
 

Will oversee and participate in the development and implementation of national brand and retail communications programs for all STIHL battery-related marketing activities including connected and robotic mowers.

Will research, propose, negotiate, and implement new or revised models of brand and retail advertising, communicating to distributors, branches, dealers, and end-users.  To direct and work with respective marketing firms/ad agencies in mass, digital, and in-store communications programs.

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Duties and Responsibilities:

  • Works with the Director of Marketing on strategy and directs Agencies regarding brand and retail mass media, corporate and retail websites, related mobile communications production, tactics and programs as well as the personnel responsible for them specific to battery marketing programs.
  • Ensures all brand and retail marketing communications comply with brand personality, logo and trademark requirements and corporate contractual agreements.
  • Contributes, as requested, to communications development for dealers and distributors, sales and marketing staff, corporate management and other appropriate personnel.  May include participation in planning, staffing, theming and presentation development for national sales, Branch, Distributor and other corporate meetings. 
  • Oversees the growth and task development of any/all direct reports.  Identifies and reviews progress with the Director of Marketing on a regular (minimum quarterly) basis.
  • Assists in the development of and compliance with appropriate department budgets.  Negotiates cost efficiencies with suppliers.
  • Directs tasks/projects among various marketing communications, advertising and digital communications Agencies.  Monitors performance and fee structures.  Reports progress/challenges to Director, Marketing.
  • Oversees the production of national brand and retail (MAP) advertising campaigns for battery products through such media as television, radio, print, direct mail, digital (all forms) communications.  Markets and coordinates programs in conjunction with appropriate Agencies to keep Branches and Distributors informed/compliant.
  • Develops new sources of national brand and retail battery advertising and communications; negotiates with media representatives to evaluate and implement programs.

Position Requirements:

  • 4 year college degree in related discipline preferred.
  • 8+ years of related marketing experience.
  • Minimum of 5 days per month of overnight travel.
  • Competency in Microsoft Office Suite, including PowerPoint.
  • Occasional lifting, moving of up to 25 pounds.

 


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EOE/ Drug Free Workplace

*A majority of STIHL gasoline-powered units are built in the United States from domestic and foreign parts and components. "Number one selling brand" is based on syndicated Irwin Broh Research as well as independent consumer research of 2009-2017 U.S. sales and market share data for the gasoline-powered handheld outdoor power equipment category combined sales to consumers and commercial landscapers.